WEB278 Web Strategy

WEB278 Web Strategy

WEB278 Web Strategy

You will be provided with a written client brief in the workshop, with supporting documentation posted to MyUnits over the course of the study period. You will be assessed on your analysis and interpretation of the client brief and the final written report. More information on this assignment will be provided in podcasts, workshops and via MyUnits. Written Report The final written report should be conducted professionally and coherently, taking the audience into account. You must make sure that your report adheres strictly to the marking criteria (on the next page). YOUR TASKS: 

Prepare a situational analysis, which includes the client profile. 

Use the ten-point plan as a checklist for the elements in your proposed web communication campaign.

Negotiate the issues and concepts and decide on your approach. 

Research your client and their issue so you can provide sound advice. You are not required to show ‘live’ versions of your online tactics. Please do not create fictitious pages on Facebook etc. 

Present your proposal in an engaging, persuasive and professional manner. PREPARING YOUR PLAN: In conjunction with the marking criteria below, your plan should include:

The rationale for the campaign A well-developed theme and memorable message Broad strategic approaches

 Step-by-step details of your 10 pt plan 

Time-frame for your proposed activities.Murdoch University 9 Realistic allocation of the budget demonstrating an ability to stretch the campaign dollar via sponsorship opportunities 

Evaluation criteria for implementation throughout the campaign.

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