Values of the Major Stakeholders

Values of the Major Stakeholders
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Question 1
Describe the facts you feel underpinned the ‘McKinstry Advertising Agency’ case.  Be sure to include a brief account of the ethical assumptions and values of the major stakeholders in this case.

Question 2
Who was the decision-maker in the case, and what conflicting demands did they have to accommodate?

Question 3
What was the initial ethical dilemma faced by the decision-maker in this case?

Question 4
Using the Utilitarian, Kantian, Rights, and Distributive Justice approaches to ethical decision-making, provide an analysis of the initial ethical dilemma you identified in the case.  

Question 5
Present and justify the final recommendation you would have made to the decision-maker in this case had they asked you for advice on how to resolve their initial ethical dilemma.