Scenario Uber Technologies Incorporation, the rapidly expanding ride-hailing application, which allows its users to book and pay for taxis by using their smartphone has come under serious attack in many parts of the world including the United States, much of Europe, Asia and Nigeria. In these destinations, Uber has faced sanctions, criticisms and protests, such as the once trending social media campaign #DeleteUber, in which users were encouraged to stop using the Uber app. More recently, a ban on Uber has resulted in the stripping of its operating license in London (in 2017). The regulator, Transport for London, said “Uber’s approach and conduct demonstrate a lack of corporate responsibility in relation to a number of issues which have potential public safety and security implications”. In its short-term existence, Uber has been accused of various bad CSR-related issues such as non-reporting of serious criminal offences, improper background checks on drivers, hiring of unprofessional drivers, espionage, customer privacy issues and others. The company has also had to combat its internal stakeholders. Source: https://bit.ly/2XWeOmq Task 1 of 3 – Report Instructions: With reference to Uber, prepare a memo concerning the impact of globalisation on local businesses. The memo should also address the following: 1. Using PESTLE as a framework (and supporting examples) analyse the effects of globalisation on national economies 2. Evaluate the role of the EU and International institutions (e.g. IMF, WTO, etc.) on business organisations Delivery and submission: • 1x memo (circa 1000 words) Referencing: • Each section must reflect any supporting Harvard style citations. • A comprehensive Harvard style reference list must be included at the end of the work.
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