TSM3500 Business Events Management
Select four significant business events that are scheduled to be held in Perth in the next 12 months, two meetings/ conferences and two exhibitions /trade shows or in another major city in Australia or overseas . Your 3, 0 00 word report (approximately 800 words on each event) needs to provide full details of the event, incl uding its business purpose , economic and other benefits for Western Australia, venue description /issues and marketing approach. It should also outline the stakeholders that are involved in managing the events and their objectives and an analysis of intended customers and why they may be attracted to the event. information Format 1.5 spacing, 11pt Arial font Learning outcome/s and Graduate Attributes Completing this assignment will help you achieve the following learning outcomes: TSM3500 Business Events Management 6 ï’· Appreciate the scale of the business events sector and recognise the categories and classes of events that comprise it and their respective purposes; Understanding of the demand – side and supply – side drivers of the business events sector and the motivations of stakeholders; and An appreciation of the classes of events that comprise the business events sector and the difficultly in classifying particular events.
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