Tourist/Visitor Motivation Theory

Tourist/Visitor Motivation Theory

Tourist/visitor motivation theory

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The tourist experience is a complex phenomenon that differs for everyone. According to Ryan (2002, pg. 35): ‘The context, meanings and experiences of tourism can vary from holiday to holiday, from tourist to tourist. To talk of the ‘tourist experience’ seems to imply homogeneity which is not always present. Rather, it can be argued that tourists experience competing motives and thus tensions exist between needs that might be, to a greater or lesser extent, mutually incompatible’. This assessment will allow students to consider their own travel experiences in relation to the desire to travel and explore factors that influence the choice of destination. Students will also investigate the different stages of the tourist experience and the elements that contribute to satisfaction or dissatisfaction. Instructions: Students are required to write a report in which they reflect on a personal ‘tourist experience’. This experience can have taken place either within Australia or overseas and should be recent enough to allow for clear recollection. As this assessment focuses on a TTE101_Assessment 2 _Case Study Report_31102018 Page 2 of 4 personal experience, the report should be written in 1st person perspective (i.e. ‘I’, ‘me’, ‘my’, ‘we’, etc.), however the discussion must be supported by academic literature. Within the report, students should: • Develop a brief definition of the concept of the tourist experience, supported by academic sources. • Outline the chosen tourist experience and examine the factors that motivated the decision to travel & the choice of destination. This discussion should be related to tourist motivation concepts and theories. • Discuss the chosen tourist experience (prior to, during and post-travel) about Cutler & Carmichael’s (2010) conceptual model. Students should also identify reasons for their satisfaction/dissatisfaction with the tourist experience and/or specific tourism products. Students should make significant references to the subject material and substantial wider reading. A minimum of four (4) academic (books & peer?reviewed journal articles) & four (4) other sources (newspaper articles, trade publications, websites, etc.) must be used. These should be referenced in the APA style, both in?text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted. Students should make significant references to the subject material and substantial wider reading. A minimum of four (4) academic (books & peer?reviewed journal articles) & four (4) other sources (newspaper articles, trade publications, websites, etc.) must be used. These should be referenced in the APA style, both in?text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted. Definition of the tourist experience 15% No discussion of the definition of the tourist experience and/or not supported by any academic sources. Limited discussion of the definition of the tourist experience, not supported by academic sources. Clear discussion of the definition of the tourist experience, supported by a couple of academic sources. Detailed discussion of the definition of the tourist experience, supported by a several of academic sources. Highly detailed discussion of the definition of the tourist experience, supported by a range of quality academic sources. Tourist experience & motivating factors 20% No discussion of theories related to motivation, choice and behaviour and/or not linked to personal tourism experience. Limited discussion of theories related to motivation, choice and behaviour in relation to a personal tourism experience. Clear discussion of theories related to motivation, choice and behaviour in relation to a personal tourism experience. Highly developed discussion of theories related to motivation, choice and behaviour, linked to a personal tourism experience. Sophisticated discussion of theories related to motivation, choice and behaviour, clearly linked to a personal tourist experience. Discussion of tourist experience about conceptual model 20% Cutler & Carmichael’s (2010) conceptual model not discussed and/or related to the different stages of the personal tourism experience. Cutler & Carmichael’s (2010) conceptual model discussed, however not clearly related to the different stages of the personal tourism experience. Cutler & Carmichael’s (2010) conceptual model discussed, application of theory to some of the stages of the personal tourism experience. Cutler & Carmichael’s (2010) conceptual model discussed, clearly linked to the all stages (prior to, during and post-travel) of the personal tourism experience. Cutler & Carmichael’s (2010) conceptual model discussed in clear detail, expertly linked to all stages (prior to, during and post travel) of the personal tourism experience. Reasons for satisfaction/ dissatisfaction 15% No discussion or application of the factors that influence satisfaction in the tourist experience. Limited discussion & application of the factors that influence satisfaction in the tourist experience. Clear discussion & application of the factors that influence satisfaction in the tourist experience. Detailed discussion & application of the factors that influence satisfaction in the tourist experience. Highly detailed discussion & application of the factors that influence satisfaction in the tourist experience. Correct citation of resources and evidence Demonstrates inconsistent use of good quality, demonstrates use of minimal credible and Demonstrates use of a couple of quality, credible and Demonstrates use of several good quality, credible and Demonstrates use of many high?quality, credible and credible and relevant resources to support and develop ideas. Sources not referenced in the APA referencing style. relevant resources to support and develop ideas. Limited referencing or many errors in APA referencing style relevant resources to support and develop ideas. Several mistakes in the APA referencing style. relevant resources to support and develop arguments and statements. Shows evidence of wide scope in sourcing evidence. Minor errors in APA referencing style. relevant resources to support and develop arguments and position statements. Shows evidence of wide scope in sourcing evidence. There are no mistakes in the APA referencing style. Structure 10% Discussion points do not flow smoothly or logically, no connection between ideas. Paragraphs not used or lack structure. Minimal structure evident, discussion points loosely connected. Limited use of paragraphs. Good structure evident with some discussion points presented in a logical order. Paragraph structure used throughout. Good structure evident with most discussion points presented in a clear and logical order. All paragraph is well organised. Excellent structure evident with all discussion points presented in a clear & logical order. Paragraphs well defined and organised to a high quality. Format & presentation 10% Many spelling mistakes and/or grammatical errors. Report format not used. Several spelling mistakes and/or grammatical errors. Inconsistent report format used. A couple of spelling mistakes and/or grammatical errors. Report format used. Minimal spelling mistakes and/or grammatical errors. Report format used. No spelling mistakes or grammatical errors. Clear & logical report format used. NB This marking criterion must be followed in writing up the reflective report in text citation in the report and put everything in your own words . PLEASE EVERYTHING MUST BE FOLLOWED. word limit 1800 words

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