Tourism Education

Tourism Education

Tourism Education



Assessment 2: Strategic Group Report (2500 words) and Presentation Working in groups of 4-5 students, you need to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where you can choose a company: • Agriculture  Tourism  Education  Pharmaceutical  Organic food Wine Airline  Sports/Events Note: Students are not allowed to choose fast food or soft drinks industries for this assignment. Submission: Lecturer will create a Group Folder, on due date, one group member has to submit to Blackboard on Final submission link Use the following structure for your assignment: 1. Introduction – Industry and your company 2. The micro and macro-environment in which this company is operating – briefly discuss main factors 3. Company’s competitive advantage over its rivals. 4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation) 5. Company’s growth strategies like diversification or Integration or if company is using Ansoff matrix to grow in their market. 6. Strategic recommendations at functional and business level The presentation should cover the above in a 10 minutes presentation.  Introduction 2 Macro/Micro Environment 4 Company’s competitive advantage 3 Company’s generic strategies 5 Growth strategies 5 Recommendations 3 Report format, presentation and referencing 3 REPORT TOTAL 25 PRESENTATION Overall flow of presentation, eye contact etc. 3 Validity of contents presented 5 Slide Lay out and impression of excellence 2 PRESENTATION TOTAL 10

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