Theoretical Framework & Hypotheses Development
Question
Answered
Theories used in this study:
• Theory of planned behaviour
• Theory of reasoned action
Structure/assignment rubric
Chapter 2: Literature review
2.1 Introduction
2.2 Research’s Dimensions /Component
2.2.1 Overview
2.2.2 Definition
2.2.3 Past research
2.3 Proposed Framework and Theory Used
2.4 Hypotheses development
2.5 Chapter Summary
Instruction on what to do
1. There are 4 independent variables; Satisfaction, Trust, Perceived service quality and Perceived value
2. In 2.2, to discuss the research’s dimensions. Dimensions here mean the 4 independent variables (Satisfaction, Trust, Perceived service quality and Perceived value). So each independent variable have to be discussed as per the rubric above. Example;
Overview of Satisfaction,
Definition of satisfaction,
Past research of satisfaction,
3. Proposed framework is as per Figure 1
4. Theories that will be used in this study are Theory of planned behaviour and Theory of reasoned action. Please discuss with literature review
5. Hypotheses development as per Figure 1 too. Do have some literature review for all the hypotheses
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