The Globalisation Of A Rural Company

The Globalisation of a Rural Company

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CLOSING CASE DISCUSSION QUESTIONSa. Successful SMEs such as Elm Inc. tend to target niche markets. Discuss the advantages of having a niche strategy.b. Explain the benefits to the firm and the region when a regionally based company such as Elm internationalises.c. What have been the key success factors for Elm? Do you think other SMEs can emulate their success?d. While SMEs can target global markets, it is difficult to remain successful in those markets. How can a firm such as Elm continue tosucceed internationally? Discuss.