TABL5810 Dissertation Proposal

TABL5810 Dissertation Proposal

Free Samples

TABL5810 Dissertation Proposal

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

TABL5810 Dissertation Proposal

1 Download3 Pages / 718 Words

Course Code: TABL5810
University: University Of New South Wales is not sponsored or endorsed by this college or university

Country: Australia

The Influence of Advertising on Consumer Behaviour.

Advertisements are an effective means for promoting the products and services of a brand, convincing the customers to try the products. The personnel need to be cautious enough while advertising, as it might affect the decision making process of the customers. Opportunities need to be provided to the customers, so that they can exert their decision making power (Solomon et al. 2014). This proposal would attempt to bring out the response of the customers towards the advertisements carried out by brands like OWL Cofee in Singapore.
Company profile 
OWL Coffee is one of Singapore’s leading coffee brand. Operating under the food and beverage industry, the brand aims to make the customers familiar with all kinds of coffee. The brand envisions promotion of unique Asian culture. The brand operates in more than 20 countries. Craftsmanship in coffee production is the unique selling proposition of the brand ( 2018).
Problem statement
Advertisements definitely promotes a brand, however, it attains success only if it adversely affects the decision making process of the customers. Advertisements consists attractive messages, however, it is of no value, if it does not convince the customer to purchase the product or service. Most of the brands adopt various tactics for advertising the brands, however, strategic planning compels the brand to achieve customer turnover (Hernández-Méndez, Muñoz-Leiva and Sánchez-Fernández 2015). This research would shed light on the advertising techniques adopted by OWL coffee brand to influence the decision making process of the customers.
Research aim
The aim of the research is to assess the impact of advertisements proposed by OWL coffee brand on the decision-making process of the customers.
Research objectives

To examine the channels adopted by OWL coffee to advertise the latest coffee types
To excavate the strategies adopted by OWL coffee to achieve customer satisfaction
To assess the impact of OWL coffee advertisements on the decision making process of the customers
To suggest recommendations, so that the brand OWL coffee can be promoted in an effective manner

Significance of the research
This research would bring to the forefront the different reactions exposed by the customers on receiving the advertisements of various brands. Theoretical considerations and data collection enhances the behaviours, which influences the decisions regarding purchasing a particular product or service. The example of OWL coffee brand is an addition to this enhancement.
Literature review
Advertising is a form of communication for luring the customers towards the brand. Through advertising, the brands attempt to affect the buying behaviour of the customers. The marketing tactics adopted by a brand leaves a mark on the mind of the customers. This can be understood through behavioural theory-theory of planned action and theory of reasoned behaviour (Solomon et al. 2014). The theoretical consideration would be effective in terms of enhancing the awareness of the readers towards the keywords- consumer behaviour, decision-making; sales and marketing integration and digital business and technology management. 
In this research, the researcher would adopt both primary and secondary methods for completing the data collection and data analysis process. In primary method, survey and interview questions would be prepared for gaining the responses of the customers about the advertisements of OWL Coffee brand (Sekaran and Bougie 2016). In secondary method, government reports and company website would be considered for collecting data on the influence of advertisements on the decision-making process of OWL Coffee customers.




Topic selection



Collection information on the topic through library search



Developing aims and objectives



Literature review



Data collection



Data analysis



Conclusion and recommendations



First round evaluation



Making the necessary changes



Final evaluation



Submission and closure



Table: Timeline for the research activities
(Source: created by the researcher)
Hernández-Méndez, J., Muñoz-Leiva, F. and Sánchez-Fernández, J., 2015. The influence of e-word-of-mouth on travel decision-making: consumer profiles. Current issues in tourism, 18(11), pp.1001-1021. (2018). Our story. Available at: [Accessed on 10th September 2018]
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach. John Wiley & Sons.
Solomon, M.R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R., 2014. Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 3 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2021). Dissertation Proposal. Retrieved from

“Dissertation Proposal.” My Assignment Help, 2021,

My Assignment Help (2021) Dissertation Proposal [Online]. Available from:[Accessed 18 December 2021].

My Assignment Help. ‘Dissertation Proposal’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. Dissertation Proposal [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from:

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



Students are often on the lookout for a top-notch academic website that can relieve them of their academic concerns. We, at, have got everything covered for you. After completing an assignment successfully, students often search for reliable reword tools, online word count tools, etc. The inability to find a reliable one can lead them to be accused of the severe crime of plagiarism. Our word count tools, paraphrase tools, etc., helps you scan your document thoroughly, and get the desired results. Our essay editors also manually revise each content, check the word count, and edit all the glaring errors to maintain the flawlessness of your assignment remarkably. Get in touch with us today!

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Our Essay Writing Service Features

Qualified Writers
Looming deadline? Get your paper done in 6 hours or less. Message via chat and we'll get onto it.
We care about the privacy of our clients and will never share your personal information with any third parties or persons.
Free Turnitin Report
A plagiarism report from Turnitin can be attached to your order to ensure your paper's originality.
Safe Payments
The further the deadline or the more pages you order, the lower the price! Affordability is in our DNA.
No Hidden Charges
We offer the lowest prices per page in the industry, with an average of $7 per page
24/7/365 Support
You can contact us any time of day and night with any questions; we'll always be happy to help you out.
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$3.99 Outline
$21.99 Unlimited Revisions
Get all these features for $65.77 FREE
Do My Paper

Frequently Asked Questions About Our Essay Writing Service

Academic Paper Writing Service

Our essay writers will gladly help you with:

Business Plan
Presentation or Speech
Admission Essay
Case Study
Reflective Writing
Annotated Bibliography
Creative Writing
Term Paper
Article Review
Critical Thinking / Review
Research Paper
Thesis / Dissertation
Book / Movie Review
Book Reviews
Literature Review
Research Proposal
Editing and proofreading
Find Your Writer

Latest Feedback From Our Customers

Customer ID:  # 678224
Research Paper
Highly knowledgeable expert, reasonable price. Great at explaining hard concerts!
Writer: Raymond B.
Customer ID: # 619634
Essay (any type)
Helped me with bear and bull markets right before my exam! Fast teacher. Would work with Grace again.
Writer: Lilian G.
Customer ID: # 519731
Research Paper
If you are scanning reviews trying to find a great tutoring service, then scan no more. This service elite!
Writer: Grace P.
Customer ID: #499222
Essay (any type)
This writer is great, finished very fast and the essay was perfect. Writer goes out of her way to meet your assignment needs!
Writer: Amanda B.
Place an Order

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:

Powered by

× WhatsApp Us