Sustainable Business Environment
Please read this article in BusinessWeek about the emergence and success of Uber and AirBnB. The article also contains a brief video. https://www.bloomberg.com/features/2017-uber-airbnb-99-billion-idea/ As you may know, companies like Uber and AirBnB are associated with a new term called the “gig economy,” where people do not work all the time for the company, but may do so for a few hours to make extra money. Of course, the gig economy has a dark side as well. People work much harder and end up making very little money, with very few protections. Companies like Uber have also represented themselves as champions of environmental sustainability. However, Uber has been associated with severe breaches of ethics, in the area of workplace harassment. It led to the ouster of their CEO Trevor Kalanick in June 2017. For this assignment, imagine yourself a consultant. Please write a memo to the new CEO of Uber where you suggest how they can use the idea of a disruptive technology to improve their operations, while simultaneously addressing issues of ethics and sustainability. Your essay should contain the following: One table and one graph (use your imagination to develop it). One reference from a scholarly source (i.e. not just a website). One suggestion each relating to financial performance, sustainability and ethics. A brief evaluation of Kalanick’s leadership style. One clear identification of a strategic problem faced by Uber in today’s world, and one suggestion of how Uber can tackle the problem. This assignment should be around 750 words long.
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