Strategy Map and the Balanced Scorecard
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Question 1: (Suzie)
1. Outline the long-term goals/objectives of the company and identify the groups of stakeholders and competitors for the company (5 marks)
The overall objective for Amcor is to ‘to continue are grow earning and maintain a high of returns over the long term’ expressed by Amcor 2016. To achieve this objective by growing into emerging markets and also performing value-creating acquisition. Three of the main sustainable objectives for Amor are; all major manufacturing sites to be certified to ISO 14001, reduction in energy per unit of product and reduction in waste to landfill per unit of product stated by Amcor 2016.
Amor’s stakeholders consisted of investors and suppliers of capital, coworkers, customers and suppliers, industry bodies, governments and communities stated in Amcor 2014.
The current year Amor referred to the following stakeholders:
• Customers
• Suppliers
• Employees
• Investors
• Community groups/Non-government organizations
The main competitors for Amcor Rigid Plastic are: Siligan Holdings Inc, REXAM LIMITED and Plastipak packaging INC.
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