Standardisation and Transnational Strategy
Identify a product or a service from your organisation or an organisation that you are familiar with, and write a report evaluating the potential for the international expansion. For this assignment, you are required to evaluate one potential market. The following points need to be included within the report: â—¾A clear description of the organisation, the product or the service, and the reason for international expansion â—¾An analysis of the market in terms of: political, economic, financial, legal and cultural factors â—¾Based on the analysis recommend a general strategy that the organisation should adopt (e.g. international, localisation, global standardisation and transnational strategy) â—¾Recommend a choice of entry mode for the chosen international market justifying your decision (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary). For this assignment, you are expected to use the relevant International Business (IB) concepts and theories by consulting a variety of academic and/or industry sources and providing in-depth analysis and insightful recommendations. The report should therefore provide a balanced reflection of the overall prospects for successful international expansion. Important Assignment Instructions â—¾The required word length for this assignment is 2500 words (plus or minus 10%). â—¾Your assignment will be marked according to the criteria outlined in the assessment grading criteria (see Appendix 1). â—¾In terms of structure, presentation and style you are normally required to use: â—¾AIB standard report format â—¾AIB preferred Microsoft Word settings â—¾author-date style referencing (which includes in-text citations plus a reference list). These requirements are detailed in the AIB Style Guide. â—¾Reference lists for AIB assignments/projects normally contain the following number of relevant references from different sources: 6–12 (for MBA assignments). â—¾All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles. â—¾Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website). â—¾Useful resources when working on your assignments include: â—¾AIB Assignment Guide â—¾AIB Style Guide.
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