Option A – Sponsorship Proposal Requesting the support of an organisation to sponsor an event is inevitably going to be a part of your role as an Event Manager. The purpose of this assignment is to enable you to increase and exhibit your knowledge of event management and more specifically, comprehend the requirements and tasks associated with gaining event sponsorship. You are required to select an existing event and consider yourself the Event Manager seeking support (by way of sponsorship) for your upcoming event. While not essential, it’s preferred that your event is on a large-scale (potentially global) so that you’re not restricted by funds, but rather can pitch a creative, enticing and realistic sponsorship proposal. You are required to select an existing event and address the following criteria: ï’· Compile a covering letter (approx. 350 words) to your prospective sponsor (select a real-life sponsor who is not, or has not, previously sponsored your chosen event). This letter acts as the initial point of contact with your sponsor – if it doesn’t capture the reader, then they may not be inclined to read the rest of your document. Be succinct, briefly outline the event, emphasise the benefits to your prospective sponsor, and include a ‘call to action’. Please format the cover letter as a traditional cover letter (e.g., addressed to a particular person, dated, logo, limited to one page etc). Then supplement the cover letter with the following information: ï’· Description of the event – including the event purpose/mission/objective (whichever term is used), location and highlights of the event (e.g., recent media exposure or an increase in attendance). Approx 350 words. ï’· Sponsorship investment – this refers to what the sponsor would be investing into the event. Approx 350 words. ï’· Sponsor benefits – this refers to the sponsors return on investment (what will they receive in return). We will discuss sponsorship in seminar 5. Approx 350 words.
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