SPO101 Introduction to Sports Management
This Assessment is based on sport field. You need to Describe the global sport and recreation business environment. Identify social and ethical issues that can influence the sport business community.
Introduction to the sport – name, brief concept, season or time of year
The target market – who will play this new sport?
Mission and/or Vision Statement – what is the purpose of this new sport?
Goals and SMART Objectives – how will you establish this sport in the next 3-5 years?
Proposed Governance Structure – how would you structure the Board of Management?
SWOT Analysis – table format with a minimum of five factors in each of the four segments
Risk Matrix Table – potential risks and strategies to minimise them
Final Rules including scoring and how to win
Equipment and Uniforms required to play and to minimise risks
Proposed Competition for the first year including – how many games (team sports) or events (individual sport) in the first year?
Venues/Facilities – where will the sport be played and why?
Proposed logo and colours (brand) of the new sport
The sports position on ethics and social responsibility
Proposed Funding Partners – commercial sponsors and government grants
Proposed Launch – what event would you coordinate to launch this new sport?
Conclusion – convince the reader that this sport has a future.
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