Social Networks in Apple, Dell, Lenovo and HP Business
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For this assessment, students are expected to demonstrate their understanding of the extant, academic literature related to an approved, business topic.
In consultation with their lecturer, students need to decide on a business-related topic/concept. Students need to select approximately eight to twelve (4-12), but at least three (3), peer-reviewed articles or comparable sources (online resource can be accessed using ProQuest or Google Scholar) that are related to the topic (as the basis of their literature review).
In the context of their chosen topic, students need to review the articles and sources selected, i. e. read and critically analyze (compare and contrast) the literature. In doing so, students are required to discuss the key ideas/arguments put forward by authors, identify communalities/similarities, differences and conclusions drawn by different authors. Based on this analysis and discussion, students are expected to point out potential gaps in the literature that will form the basis of Assessment 2, the research proposal.
Important notes: Marking criteria of the literature review include: the quality and currency of the literature selected; the student’s ability to compare and contrast author’s arguments/viewpoints and identify gaps in the existing literature in the context of the chosen business topic; the demonstrated ability to use Harvard referencing (in text and separate reference list).
The research should include a list of at least 12 references ( in text and reference list with web address) used in the research report and a bibliography of the wider reading done to familiarize oneself with the topic.
Please visit web sites, annual reports, media etc. of the company to find the relevant information related in this matter. You may also need to gather information from academic journal articles, press releases, case studies, white papers published in popular press and online databases, including text books.
You are reminded to read the “Plagiarism” section of the course description. Your research should be a synthesis of ideas from a variety of sources expressed in your own words.
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