Social Media Platforms on Hospitality Industry
Requirements: Review the impact of Social Media platforms on the Hospitality Industry. Criteria used to grade this task The essay should provide a summary of how social media affects the Hospitality industry: Opportunities and threats of different social media platforms for Hospitality businesses. How the different social media platforms can be used in the various departments of a Hospitality business. The importance of social media platforms for current and potential customers; How different social media platforms can be used to engage with current and potential customers , The strategic management of social media in Hospitality businesses. Recommendations for use of social media platforms in a Hospitality business. Must provide 8 references (Wikipedia is NOT permitted). All use of information obtained from references must be cited and a list of all references must be provided. The APA referencing style must be used. Must include: -Introduction and conclusion. -Opportunity and threat analysis. -Use of different social media platforms in different departments/functions. -Importance of social media platforms for current and potential customers. -Use of different social media platforms to engage with current and potential customers. -Strategic management of social media in hospitality businesses. -Recommendations.
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