SIM336 Strategy Management
External analysis: a. identify trends, opportunities and threats b. If necessary, define the scope of (a): e.g. Asia only or B2B only Internal analysis; a. Identify the capabilities behind the competencies that create value b. Will this endure into the future? Issue/Problem definition: a. What issue/s is/are you trying to resolve? b. Given this issue what goal(s)/objective(s) must be set?
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