COMPANY : SHAW COMMUNICATIONS 2. Describe the company and industry: (i) Governance (include legal structure and organizational structure): (ii) Stated strategy (iii) The business model(s) used by the company (iv) The basis of competition (if any) in the industry. Should at least refer to Porters generic strategies. (v) Define your scope 3. What is the single critical issue? – what needs to be decided and why? Use references and insight here. 4. Analysis: i) What frameworks (list in order of importance with one sentence as to what each would hopefully reveal) for the course would you suggest using? ii) What is the competition (if any) and what are they doing? iii) Wherein is the problem in this company – corporate, business or functional? iv) What are the standard (from course material) options available to this organization? 5. Recommendation: (i) Of the apparent options available to this company argue which one is most aligned to the strategy and business model and do-able within the time and means available to the firm. (ii) How (suggest) will you know if your recommendation works? (iii) What if it doesn’t? (iv) What will the competition do if your recommendation is accepted? 6. What TWO questions would you like to ask the presenters in support of your submission? 1. 2.
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