SBL1100 Foundations of Business
The global challenges associated with sustainable development are multifaceted, involving economic, social and environmental concerns.
Viewed through the appropriate business lenses, such global challenges can help to identify strategies and practices that contribute to a more sustainable world, which aligns with a social responsibility to have a positive impact on society. This assessmentis business blog that provides a business case for sustainability.
Your task is to choose an Australian-operated company in the not-for-profit sector (Name of the company: Ronald McDonald House Charities) and evaluate their overall impact on society using the four quadrants of Hart and Milstein’s Sustainable Values Framework (SVF) (2003).
You will need to demonstrate your conceptual and applied understanding of SVF by means of blogging about your selected organisation in a way that demonstrates sustainability within, or by, that organisation. In doing so, you are making a business case for sustainability.
The purpose of this assignment is for you to demonstrate your conceptual and applied understanding of the SVF by means of blogging about an organisation that demonstrates sustainability in their organisation. In other words, demonstrate how they are being sustainable, using the SVF framework as your lens to make that judgement.
Your blog should include the following:
• An introduction that will serve as an overview of your organisation, as well as your stance on the business case for sustainability (this is your viewpoint).
• An explanation of the SVF, which includes a definition of each of the four quadrants (main body). There are four quadrants reflected in the SVF: (1) pollution prevention, (2) product stewardship, (3) clean technology, and (4) sustainability vision. When defining each quadrant, you are required to provide an organisational example that demonstrates your understanding.
• A minimum of four credible references. In addition to empirical literature, this may include, but is not limited to, information from the organisation’s website (e.g., sustainability report), additional statistics and news coverage. Formal referencing is not required within the text, however you are required to include a reference list at the end of your blog.
• Blogging can be considered a business skill, which is often seen on global website such as Forbes, LinkedIn, Harvard Business Review and Huffington Post. While blogs tend to be less formal and academic style is not required, the quality of work should be at a level suitable for a professional online audience. The blog writing style can be in first, second or third person, as long as you use your own voice (this is distinct from an essay or report that uses third person and very little personal opinion). We choose the format of a blog because we want your opinion!
• A captivating opening (headline) that is clear, concise and explanatory. Eight in ten people will glance at a headline but only two read the article, so this is the hook that will perk your reader’s attention. If you have a flair with words, be creative; otherwise, go simple but begin with the benefit in mind (i.e., how will the reader benefit from reading your blog).
• A relatable image. Almost every blog includes an image that aligns with the content to capture the reader’s attention. You are required to take your own photo and include an APA caption. It will be up to you to decide what a suitable image might be but ensure it’s relevant to your discussion.
• Outside data or information is going to enhance your credibility and help you establish trust with your readers. This might include, but is not limited to, consumer testimonials, expert quotes, industry or company data, and influencer option. Any figures should be APA referenced.
• A conclusion that evaluates the overall (in) effectiveness of the SVF in your focal organisation.
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