RAI102-Research and Insight
a.Decribe and explore investigative research methodoligies
b.Select and apply fundamental forms and methods of formal research investigation
Students are provided by the lecturer a series of scenarios and situations to choose from based around real life situations in the Australian societal landscape. Students then individually select one scenario subject to the final approval of the lecturer. Based on the scenario selected, students design and develop a written research proposal to conduct primary and secondary research to determine a consumer need, product or digital media project opportunity, or need for a communications campaign. The project must include:
● A written statement of the research design, including a statement explaining the purpose of the study
● Identification of the research problem and research objectives
● A description of the research methodology
● An outline of the procedures associated with each stage of the research process.
The proposal will be implemented in Assessment 2 as part of group work.
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