QUMT 6310 Business Research Methodolgy

QUMT 6310 Business Research Methodolgy

QUMT 6310 Business Research Methodolgy



The Garcia study consisted of telephone interviews conducted with a sample of 1,500 adults, screened to find persons who had used the Internet in the preceding 30 days. The questionnaire gathered demographic data and data about Internet usage. In addition, the interviewer read 17 statements about basic laws and practices related to price discrimination and the targeting of consumers according to their shopping behaviors. Respondents were asked whether each of these statements was true or false. Tables from 1 through 4 summarize some of the results from this study.Questions1. The information provided here is not detailed enough for a formal report, but assume that you are making an informal report in a preliminary stage of the reporting process. Which of these findings do you want to emphasize as your main points? Why?2. Prepare a written summary of the findings, using at least two tables or charts.3. Prepare two tables or charts that would be suitable to accompany an oral presentation of these results. Are they different from the visual aids you prepared for question 2? Why or why not?

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