QHO433 Marketing for Festivals, Events, Air and Tourism
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Working in groups of four, students are required to prepare and deliver a presentation in which you evaluate and discuss in a marketing context the relevance of market orientation for the services industries operating in the current volatile marketing environment. You will have to consider what has impacted on the industry in the last five years. Describe the characteristics of market orientation and evaluate how market orientation differs from other business orientations using relevant examples. Organisational integration must be discussed in the context of marketing orientatio
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