PRS305 Corporate Communications & Public Relations
You have been appointed as a consultant to report directly to Mr. John Williams, Proprietor of John’s Outback Adventures Tours. The company conducts a number of different activities, including tours of the outback. The company’s main clients are international tourists, particularly Chinese.
John’s Outback Adventures Tours operates from Sydney, Australia. It has an administration department, which answers queries from potential clients and prepares corporate communications & advertising material as well as doing the normal administrative tasks, and a team of tour guides.
John has identified a number of corporate communication & PR areas he believes need attention. These include:
Preparing effective corporate communication literature
Intercultural communication, particularly in relation to Chinese people
Developing an effective organizational “culture”
Effective team communication
Ethical issues in PR
Roles of Corporate communications & PR writer
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