Professional Management

Professional Management

Professional Management



The aim of this assessment is for you to analyse and display a sound understanding of entrepreneurship and innovation and to present argument as to why an innovative mindset is essential in today’s world. Essay 1. Describe what innovation and entrepreneurship are? 2. Present an overview as to why disruption is a fundamental component of innovation and entrepreneurship. 3. Display an understanding of the need to be a multi type or multi faceted entrepreneur and detail at least four types of entrepreneurship. 4. What do we mean by ‘profit flair and human care’ and how is this relevant to entrepreneurship? 5. What suggestions could you make as to ways to promote and build an entrepreneurial and innovative mindset? 6. Why is a global outlook an essential component of innovation and entrepreneurship? Why not just concentrate on a market such as Australia alone? Your essay will be assessed for your ability to: 1. Explain your understanding of what Entrepreneurship and Innovation are? 2. Present a clear overview of entrepreneurship and innovation and why these are essential in today’s world? 3. Describe whether an entrepreneurial mindset is only essential for self employed business persons or is it equally essential for company employees also? 4. Outline the concept of multifaceted entrepreneurship and why this is essential in today’s world. 5. Show an understanding of the need to adopt a global perspective regarding promoting an innovative idea. 6. Demonstrate clear links to entrepreneurship and innovation academic theory and draw on relevant and credible academic literature (at least 10 references). Professor of Practice, Antony Jacobson’s teachings and lecture slides can form part of the references used for this assignment and it is recommended you utilise in part the subject lecture content re entrepreneurship and innovation in this essay. 7. Reflect on your learning about entrepreneurship and Innovation. 8. Present a professional, well structured and well written academic essay that contains minimal errors.

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