Product Lifecycle Analysis

Product Lifecycle Analysis

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Your assignment is to write a Report on Monster Beverages where you will cover the following as discussed during the class : – Sector/Segment of activity – Type of innovation (process, product, service, business model/incremental vs radical) – Product Lifecycle Analysis (Sector and Company/Product – Attributes of adoption (from customers point of view) – Network effects (if applicable) – Switching costs (if applicable) – First mover advantage model – Existing Innovation Strategy (based on the above) – Propose a new strategy : either choose option A or option B o Option A: What innovation should the company develop? o Option B: How should a specific innovation should be exploited ?