PHI205 Business Ethics

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PHI205 Business Ethics

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PHI205 Business Ethics

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Course Code: PHI205
University: Colorado State University

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Country: United States

Question:

Find a recent article discussing an innovative way in which a corporation is helping the environment. Explain why the method is innovative and whether you believe the method will really help the environment or will only help the company promote its image as a good citizen. Use parts of this chapter to evaluate your answer.
 
Describes an innovative way a corporation is helping the environment, citing research. No more than 15% of the submission is direct quote. Student relies on summary and paraphrase to demonstrate understanding of material. Student incorporates material from Weiss as well as the article cited.

Answer:

Introduction.
The planet is changing over time due to extreme weather conditions, and therefore natural resources are depleting much quicker at a pace that the earth’s ecosystem cannot restore them (Joppa, 2018). The changes in the climate are causing severe threats in the environment hence new solutions will be critical in helping protect and preserve the environment. Across the globe, progress is being seen since governments, corporations and individual citizens are on the forefront of promoting climate change.
Innovative ways Microsoft is helping the environment.
Microsoft is one of the corporations that is using innovative ways to help the environment. For example, Microsoft is launching innovative projects that are focused on reducing emissions in manufacturing and also in environmental research. Besides, Microsoft is showing more potential in disrupting both the energy and building sectors hence lowering emission in the future. To begin with the innovative ways, Microsoft is on the forefront of pushing the creation of low-carbon building materials (Finnerty, Sterling, Contreras, Coakley, & Keane, 2018). Since choosing such materials is at times challenging due to of lack of data, Microsoft uses innovative tools in tracking carbon emissions on raw materials called the Embodied Carbon Calculator for Construction.
Secondly, Microsoft has partnered with different suppliers so as to develop and install energy-smart solutions that monitor and address concerns on saving energy. Through the partnerships, Microsoft has been able to fund a solar panel installation which helps generate above 250,00 kilowatt-hours of power in a year (Joppa, 2018). This solution is estimated to be instrumental since emissions would be reduced by approximately three million pounds a year.
Thirdly, through a successful pilot project of using an interactive energy storage battery, Microsoft has been able to support the integration and reliability of renewable energy. In a partnership with both Eaton and PJM interconnection, Microsoft was able to develop and use a battery that acts as a backup system in their datacenters. The battery is useful since it has the potential of scaling energy storage solutions hence allowing data centers to run smoothly in case of the unpredictability of either solar or wind power. Lastly, through LinkedIn online training modules, people have learned new courses that enable them to acquire jobs that aid them in participating in both the low-carbon future as well as the clean energy economy (Joppa, 2018). Through this project, Microsoft has reached out to many people with the expectation of ensuring the environment is taken care of. Besides, people have understood their responsibilities as individuals on the environment hence promising a better future.
Why the initiatives are innovative.
Through these innovative ways Microsoft has initiated to help conserve the environment, better outcomes are anticipated. This is because Microsoft uses their operations as a test bed for new insights on what will work. For example, since Microsoft is on the forefront of ensuring the reduction of carbon emissions is effective, the company is spending huge amounts of money to ensure this works. This will be beneficial to the environment since global warming will be reduced hence being able to reduce the long-term effects of climate change (Norhasyima & Mahlia, 2018). In addition, through the partnerships that Microsoft has with other different companies, driving the vision of environmental conservation and protection will be much easier hence ensuring each organization has a stake in helping the environment.
Conclusion.
In conclusion, I believe Microsoft is not after promoting its image as a good citizen since sustainability is one of the crucial concerns in the company. These innovative ways Microsoft is initiating will be instrumental in ensuring natural resources are not depleted due to lack of care by both organizations and individuals. By using LinkedIn as an avenue of teaching people of the importance of clean energy, the future of environmental protection remains to be secure.
References
Finnerty, N., Sterling, R., Contreras, S., Coakley, D., & Keane, M. M. (2018). Defining
corporate energy policy and strategy to achieve carbon emissions reduction targets via
energy management in non-energy intensive multi-site manufacturing
organizations. Energy, 151, 913-929.
Joppa, L. (2018). Beyond our four walls: How Microsoft is accelerating sustainability progress –
Microsoft on the Issues. Retrieved from https://blogs.microsoft.com/on-the-issues/2018/09/12/beyond-our-four-walls-how-microsoft-is-accelerating-sustainability-progress/
Norhasyima, R. S., & Mahlia, T. M. I. (2018). Advances in CO? utilization technology: A patent
landscape review. Journal of CO2 Utilization, 26, 323-335.

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