PGBM15 Marketing Management Assessment
Task Context: Consumer electronics refers to any device containing an electronic circuit board that is intended for everyday use by individuals. The Consumer Electronics (CE) industry encompasses a massive category of electronics that includes televisions, digital cameras, DVDs, Blu-Ray players, audio devices, headphones, computers, tablets, smartphones and many other home products. This is a highly competitive, multi-million dollar sector, with many of the world’s famous brands.
This assignment is divided into three elements. You will need to achieve an overall mark of 40% in order to successfully complete this module.
Please ensure you submit your assignment in Report Format.
You should select a brand from a consumer electronics (CEs) category
Part 1. Using appropriate knowledge of business and marketing philosophies and concepts, critically evaluate the strengths of the organisation’s approach in delivering value with respect to your chosen brand. (30%)
Part 2. Research and evaluate the dynamics and trends within the marketing environment identifying the key factors that could positively or negatively affect the performance of your chosen brand. (30%)
Part 3. As the newly appointed marketing manager responsible for this brand make recommendations to increase profitability, market share, and the sustainability of your brand. Your suggestions must be underpinned with relevant theory and real-life/academic case studies. (40%)
Your arguments, findings and recommendations should be supported by theories, facts and figures published within academic books, journal articles, recognised business magazines and market intelligence reports.
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