Perdue Farms Case Write-Up

The case write-ups should answer the questions listed below and should be single spaced, minimum 11-point type, and absolutely no longer than three pages. You should keep the answer within the time frame of the case study. Do not show any future results outside the time frame of the case study. Perdue Farms Questions: Should Perdue Farms eliminate antibiotic use in its hatcheries? What are the advantages of providing antibiotic-free chicken to the consumer? How can such advantages be effectively marketed to the consumer by Perdue? What are the disadvantages? How should these disadvantages be addressed by Perdue? If Purdue sold antibiotic-free chickens, how might they convince the consumer that they were safe to eat without saying that directly? Aside from introducing antibiotic-free chicken, how can Purdue set itself apart from other large chicken producers such as Sanderson and Tyson? Should Perdue Farms eliminate antibiotic use in its hatcheries? What are the advantages of providing antibiotic-free chicken to the consumer? How can such advantages be effectively marketed to the consumer by Perdue? What are the disadvantages? How should these disadvantages be addressed by Perdue?
If Purdue sold antibiotic-free chickens, how might they convince the consumer that they were safe to eat without saying that directly?
Aside from introducing antibiotic-free chicken, how can Purdue set itself apart from other large chicken producers such as Sanderson and Tyson?