Organisational Change : A Dixons Group Case Study

Organisational Change : A Dixons Group Case Study

Organisational Change : A Dixons Group case study

Question 1 (150 words)
1. Use the Five Forces framework to identify the key competitive forces affecting the Dixons Group. Conduct a critical analysis of the impact of these factors on a potential new entrant into the market.
2. (a) Using the five forces framework, evaluate the competitive environment of the Dixons Group
(b) Critically review the limitations of using the five forces framework.  
Question 2 (100 Words)
1.What is the key strategic groups in Dixons Group through the acquisition. Critically discuss the strategic choices made by Dixons Group. Your discussion should include the potential drivers behind these choices and how successful they were.
2.How the aspects of its ‘ethical business policy’ could cause concerns for the following interest groups:
(i) its suppliers
 (ii) its customers and
(iii) its shareholders  

Question 3 (200 words)
1. Critically discuss how the development of strategy at the Dixons Group reflects the change in external environment and its distinctive capabilities.  
2. Critically discuss features of the external environment that have influenced strategy development at the Dixon Group.  
3. Evaluate the resources and competences of the Dixons Group that have enabled them to regain their successful position in the global toy market.  
  4. Critically discuss the alternative strategies that were open to the Dixons Group. Evaluate the reasons why the group chose the course they did.

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