Netscapes approach

Netscapes approach

Netscape’s approach



 1. Why has Disney been successful for so long? 2. What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years? 3. Why did Disney have problems towards the end of Eisner’s tenure? 4. What did Bob Iger do to rejuvenate Disney? 5. Has Disney diversified too far in recent years? 6. What do you think of the potential purchase of Fox Entertainment by Disney? Sustainable Strategies 10:00 AM – 11:30 AM Instructor Juan Alcacer 1. Assess Nokia’s main strategic actions. Which actions created enduring sources of competing advantage? Which actions (or inaction) contributed to Nokia’s fast decline? Please be sure to cover the following dimensions of strategy: products, technology, and organizational structure. 2. What caused Nokia to lose its advantage? What decisions did Nokia make that contributed to its downfall? Think specifically about how Nokia managed its external ecosystem. 3. How do you think Nokia should have reacted to the introduction of the iPhone? What would you have done differently? 4. How could Nokia have better prepared itself to adapt to the changes produced by the smartphone era of phone competition? Strategic Thinking 2:00 PM – 3:15 PM Instructor Francesca Gino 1. Think about the AOL negotiations. What were the strengths and weaknesses of Netscape’s approach to this deal? What were the strengths and weaknesses of Microsoft approach to this deal? 2. Think about the KPMG negotiations. What were the strengths and weaknesses of Netscape approach to this deal? What were the strengths and weaknesses of Microsoft approach to this deal? 3. Take the perspective of Netscape CEP, Mr. Jim Barksdale. Looking back at the AOL and KPMG negotiations, what key lessons can you draw from your experiences in these two deals? Have you adapted your negotiation style since the AOL deal?

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