Case study Report A multi-national organisation operates in various countries including Australia, Vietnam, India, Oman, and Nigeria. The organisation manufactures and distributes agricultural equipment’s to local and international clients. In total the organisation has 8,000 employees in five countries and more than 1 million customers worldwide. The head office is based in Australia. In recent years the organisation is facing a number of communication challenges. They include: • Timely communication to all staff and clients • Communication breakdown from top management to staff in the front line and vice versa • Feedback from clients on ways to improve product quality and service delivery • Issues around local language • Cross cultural issues in different contexts • Limited development in digital literacy in some countries and use of social media in communication Your manager has asked you to develop strategies to improve communication at all level. The manager has directed you to suggest strategies that have proven to work well in large multinational organisations. You are required to undertake the following: • Prepare a written report • Benchmark what other multinational organisations are doing to improve workplace communication. This could be done be reviewing literature of successful case studies available • Identify the strategies the organisation could use to address each of the above five challenges The report should have the following structure: Structure Brief explanations Cover page Include a title of the report Include your full name and student ID Table of contents Automate the table of content with page numbers Introduction Outline what the report is about? What are you trying to inform the reader? Good practices Outline the good practices used in other organisations. This will be based on literature review. The aim is to examine what other organisations have done to address similar challenges. At least 30 literature should be cited. Future strategies In this section you will address each of the six challenges. You will suggest how your organisations could improve communication. Here you can draw various theories and models you have learnt in the unit. Your suggested strategies should be based evidence of success in other organisation Conclusion and implications This section will provide your views and thoughts on the subject matters. It will also draw your experience on what you have learnt. You will also outline what could the implications if the organisation continues to face the dilemma around communications Reference list Minimum of 30 academic papers. References must be correctly cited using the APA reference style. PRESENTATION: You must then present your report to your manager. For the presentation each group member must present for equal amounts of time. The presentation should have the following structure. Cover slides Include a title of the report Include the names and student numbers of the presenters and the campus Introduction An attention getting statement The exigency of the topic The relevance of the topic to the audience The group ethos Preview of the main points Good practices Outline the good practices used in other organisations. This will be based on literature review. Any references must be included on the slides. Each point must be clear with a topic statement and supporting evidence/materials. Future strategies In this section you will address each of the six challenges. You will suggest how your organisations could improve communication. Here you can draw various theories and models you have learnt in the unit. Your suggested strategies should be based evidence of success in other organisation. Each challenge should be presented with a clear topic statement and supporting evidence/materials. implications This section will provide your views and thoughts on the subject matters. It will also draw your experience on what you have learnt. You will also outline what could the implications if the organisation continues to face the dilemma around communications Conclusion A brief restatement of the main points of the presentation A memorable concluding statement Reference list Minimum of 30 academic papers Graduate Attributes associated with the assessment item: Knowledge Communication Self-management Ethical and Professional Responsibility Leadership Learning outcomes for this assessment item: 1. Demonstrate advanced knowledge and skills required in written, oral and interpersonal communication to address complex business problems 2. Apply professional business writing and oral communication skills to effectively inform or persuade a target audience 3. Deliver effective presentations to transmit knowledge, skills and ideas to both specialist and non-specialist audiences and achieve business objectives 5. Critically analyse communication challenges faced by organisations by applying established theories to develop innovative strategies to address them 6. Demonstrate the skill to autonomously reflect about good practices in workplace communication in different organisational contexts Engage and collaborate with team members to demonstrate oral, written and interpersonal communication. This assessment is worth 40 points and accounts for 60% of your final grade. The assessment is due in Week 8 on Friday 6th September, 5.00 pm The reports must be 2500 words in length. Two points will be deducted for those essays that are over or under by 200 words. There is a late deduction of 2 points per day after the due date. The report must include a cover page that contains your name, student number, resident campus, assessment title and lecturer. The report must conform to the APA style guide. At the time of submission you will submit both your report and your PowerPoint slides.
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