MRKT1299 Marketing

MRKT1299 Marketing

MRKT1299 Marketing

Question

Answered

2 Topic Selection – Confirm with me in advance for approval. One person from your group will need to post the following in the Discussion Forum in Moodle by the due date. 1.Partner or Group Member Names 2.Project Topic for Phase 1. One topic per group allowed only. Must be approved by the instructor. First come -first-served. No topic duplication will be accepted. 3.Project Country for Phase 2. Country selection will be on a first come- first served basis and may not be duplicated. Your first task as a group is to select a topic that excites you. I will help you if necessary, but my preference is for you to find something that you will enjoy learning more about. Your topic can be: A product: Example: Dove versus Axe versus Old Spice A service: Example: Fairmont Hotel versus Best Western Hotel versus Holiday Inn A retailer: Example: Nordstrom versus HBC versus Walmart Note: I reserve the right to ask you to change a topic if I don’t feel it’s appropriate, if I anticipate you will have trouble completing the assignment, etc. If possible your group should choose a topic that allows you to locate adequate background information. Your choice of company should be one that has resources available for information i.e. web site, business reports, and magazine articles. Preferably, you should be able to locate one or more people who have experienced the topic. Phases 1 and 2 of the project will be marked on the basis of an appropriate standard of research, content, and organization of material. Your paper must be word processed and follow properAPA formatting. 7 pages maximum page limit. The 7 pages maximum limit does not include cover page, table of contents page, appendix, and bibliography. Marks will be lost if the 7 page maximum is exceeded – note the grader will stop reading at the page limit. Business writing style is also heavily encouraged: the use of subheadings, thorough bullet points, and the use of charts and tables as appropriate. Double check APA formatting. The following section details questions/information that should be answered in your project, when comparing and contrasting the 3 competitive brands: Report Format Phase 1- Brand Comparison Project Title page (Names, course, university, date, project title, APA format required)
1.Brief Introduction 2.Perception
a.Explain how sensory marketing, using the five senses, has been used as a source of competitive advantage by each of the 3 products 3 3.Learning:
a.Explain the behavioural learning theories that apply to each of the 3 products
b.Observation learning: how does this apply to each of the 3 products
4.Motivation and Affect: a.What motivational conflicts exist for purchasers of each of the products?
 
b.What consumer need(s) does each product fill?
5.The Self a.Self-concept: Explain which “self” each product appeals t
o b.Explain the role of the extended self for each of the products
6.Personality, Lifestyle and Values a.Trait theory: identify the traits of the target market for each product b.Brand personality: identify the brand personality of each of the products
c.Lifestyle: identify the lifestyle of the target market for each product
d.Persona: For each of the 3 products, create a visual collage of the persona or psychographic profile of the target market for the product. Each persona should be one page and should be included in the appendix to the

Our Essay Writing Service Features

Qualified Writers
Looming deadline? Get your paper done in 6 hours or less. Message via chat and we'll get onto it.
Anonymity
We care about the privacy of our clients and will never share your personal information with any third parties or persons.
Free Turnitin Report
A plagiarism report from Turnitin can be attached to your order to ensure your paper's originality.
Safe Payments
The further the deadline or the more pages you order, the lower the price! Affordability is in our DNA.
No Hidden Charges
We offer the lowest prices per page in the industry, with an average of $7 per page
24/7/365 Support
You can contact us any time of day and night with any questions; we'll always be happy to help you out.
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$3.99 Outline
$21.99 Unlimited Revisions
Get all these features for $65.77 FREE
Do My Paper

Frequently Asked Questions About Our Essay Writing Service

Academic Paper Writing Service

Our essay writers will gladly help you with:

Essay
Business Plan
Presentation or Speech
Admission Essay
Case Study
Reflective Writing
Annotated Bibliography
Creative Writing
Report
Term Paper
Article Review
Critical Thinking / Review
Research Paper
Thesis / Dissertation
Book / Movie Review
Book Reviews
Literature Review
Research Proposal
Editing and proofreading
Other
Find Your Writer

Latest Feedback From Our Customers

Customer ID:  # 678224
Research Paper
Highly knowledgeable expert, reasonable price. Great at explaining hard concerts!
Writer: Raymond B.
08/10/2021
Customer ID: # 619634
Essay (any type)
Helped me with bear and bull markets right before my exam! Fast teacher. Would work with Grace again.
Writer: Lilian G.
08/10/2021
Customer ID: # 519731
Research Paper
If you are scanning reviews trying to find a great tutoring service, then scan no more. This service elite!
Writer: Grace P.
08/10/2021
Customer ID: #499222
Essay (any type)
This writer is great, finished very fast and the essay was perfect. Writer goes out of her way to meet your assignment needs!
Writer: Amanda B.
08/10/2021
Place an Order

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
×

Powered by essayworldwide.com

× WhatsApp Us