MNGT3009 Business Development and Growth
Business Development Management
The topic must be related to the field of Business Development Management. Ideally, the topic should be directly related to your work experiences in order to leverage, as much as possible, on your “hands-on” experiences and data availability.
The objective of the project is to research and produce original work in the field, thus you are expected to collect different types of data (primary and secondary) from various sources (work experience and reports, journals, newspapers, magazines, libraries, books, high quality and official on-line publications and websites, and so on)
• Background (2 paragraphs of 6 – 8 lines each)
• Research Gap (2 or 3 paragraphs of 6 – 8 lines each)
• Research Questions (1 Of 2 paragraphs including all the research questions)
• Research Objectives (list of the objectives in “bullet points sentences”)
• Research Method:
o In this section, you are expected to give a detail and precise proposal on how to achieve your research objectives. In addition, justify your choice of method in the light of those objectives. These two points can be expressed in two parts for example, research design and data collections. o You should also include what sort of methods to use to support your research including the masons behind using such methods, for example, using questionnaires, interviews examination from secondary data or a combination of both.
The data collection section is expected to be the most detailed and specific points on how to collect the data, for example, if you are using a survey strategy you should specify your population and sample size. You should also explain how the survey instrument such as a questionnaire will be distributed and how the data will be analyzed. If you are using interviews you should explain how many interviews will be conducted, their intended duration, whether they will be audio-recorded, and how they will be analyzed.
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