MNGT 303 Events Management
The assignment will examine a major event, festival or concert that is scheduled soon after the restart of the industry and discuss their management and marketing strategies necessary for their success.
The major event that this assignment will examine is Eurovision song contest.
1) Describe the market framework in which the event takes place (such as government regulations)
2) Examine how the sector and in particular the event responded to the new market conditions (for example being Covid free events)
In this part you will have also to include how was Eurovision during covid-19 in 2021 (restrictions) and how they are going to organize it this year 2022 based on covid-19
3) Evaluate how the event planning, the management and marketing strategies were transformed
4) Compare what happened in other similar events
5) Support their findings from academic references
6) Suggest possible future trends
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