MM322 Business Ethics

MM322 Business Ethics

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MM322 Business Ethics

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MM322 Business Ethics

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Course Code: MM322
University: University Of New England is not sponsored or endorsed by this college or university

Country: Australia


Professional or trade organizations can provide ethical guidelines for business or professionals within their selected organization.
Research a professional or trade organization.
Provide one example of an ethical guideline supplied by the professional or trade organization.
Include a hyperlink to your selected professional or trade organization with your example.


The trade organization in the United State is an organization that has a well-constructed framework. The trade organizations of a country are primarily funded by the business organizations and it works towards maintaining the regulatory frameworks of a specific industry. In addition to that, a trade association also takes part in the process of advertising, making policies and educating the mass regarding the business and the product. The essay will discuss about the Frozen Food Institute and the ethical guidelines provided by it.
The United State has highly effective and efficient trade organizations that are looking after the maintenance of the guidelines (Crane and Matten 2016). One of the most prominent names amongst the American trade organizations is the American Frozen Food Institution (AFFI). AFFI is a national trade organization that works towards protecting the interest of all kinds of frozen foods that are being produced and sold within the country. The food and beverage sections, especially the fields of frozen foods are highly diversified. In this regard, it can be said that the AFFI works towards unifying the industry as well as maintaining the rules and regulations. The primary lookouts of the organization are advocating on behalf of the industry before the legislative and regulatory bodies and serve as a voice of the field in front of the consumers. Along with that, the organization also promotes consumption of frozen foods.
The organization not only works toward supporting the frozen food industry, but also works towards providing and maintaining the guidelines to these industries. To put it in other way, the organization also looks after the maintenance of public health and safety while consuming the frozen foods (Handforth, Hennink and Schwartz 2013). The organization has stressed on the fact that food safety is their highest priority. In this regard, the organization focuses on several critical issues regarding food safety. The primary focus of the organization is to monitor the Food Safety Modernization Act. According to this act, the frozen food industry should look after its production and quality so that the families, especially the infants and schoolchildren can have access to more affordable and nutritious foods (, 2018). Moreover, the organization also advocates that the producers of the frozen foods have to arrange feeding programs such as school breakfast, lunch and supply of fresh fruits and vegetables. Moreover, to ensure the easy availability of the quality food products, the organization has also provided a guideline to the industries that they have to maintain the affordability of the frozen food products. Another major issue that is concerning the organization is the prevalence of Listeria Monocytogenes in the frozen foods (, 2018). The phytogenic bacteria are causes harm to the consumers. In order to combat the issue the organization is making strict guidelines for the food and beverage industries. Moreover, the organization is also working in collaboration with the state and federal agencies, in order to outline better regulatory policies that are science based and will be helpful in maintaining the quality of the products.
To conclude it can be said that the AFFI is working towards maintaining the food safety as well as supporting the developments of the food and beverage industry of America. It not only providing ethical guidelines to the frozen food industries, but also constantly providing training and support to the industries in this regard.
Reference: (2018). Food Safety | AFFI. [online] Available at: [Accessed 17 Sep. 2018]. 
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
Handforth, B., Hennink, M. and Schwartz, M.B., 2013. A qualitative study of nutrition-based initiatives at selected food banks in the feeding America network. Journal of the Academy of Nutrition and Dietetics, 113(3), pp.411-415.

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