MKTG1101 Principles Of Marketing

MKTG1101 Principles Of Marketing

MKTG1101 Principles of Marketing



1. Introduction: Introduce and describe the company. State the product you have chosen to analyze and introduce the meaning of the 4 P’s (product, price, place and promotion) pertaining to that product.2. Product Strategy: If you are studying a service, describe the service product in terms of four characteristics of services. Describe the product with regards to its classification category, the stage in its product life cycle, product management related decisions taken across the stages in the product life cycle. Identify and explain branding strategies the company is using as well as the level of brand equityprovided by the company. 3. Pricing Strategy: Describe the pricing objective, pricing strategy and price tactic used by the company for the specific product you are analyzing? Choose one specific product for sale by the company and state its price. Describe the various factors that the company has taken intoconsideration while pricing the product? 4. Distribution Strategy: Describe the distribution coverage strategy of the product? Which distribution channel structure and channel members are being used and why?5. Promotion Strategy (also referred to as integrated marketing communications in yourtextbook): What marketing communications methods does the company use? Do not simply “list” them…identify them and explain how the company is using them

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