MKT5610 Understanding the Customer
Description of assignment:
Customer experience is in crisis. Organisations across industry sectors are struggling to design suitable customer journeys that can enhance the overall customer experience. Fast changing customer preferences, impacted by digital technologies, means new age marketing teams must look to facilitate exceptional experiences for all those within the wider ecosystem.’
Choosing an industry of your choice (for example airline, leisure, hospitality, insurance, public services, healthcare), develop an academically underpinned discussion. In your discussion, you must use at least 2 key concepts introduced in class to illustrate and support your thinking. To support this discussion
2 Key Questions To Address
The two key questions to be addressed are:
1.How have consumption behaviours changed in your identified industry sector?
2.What key aspects does the new age marketer need to understand in order to provide an enhanced customer experience?
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