MKT340 International Management
This assessment task relates to all 6 Learning Objectives for the subject.Continuing with your chosen company and country used in Assessment Item 2, you will now need to prepare a second report for the company considering the following:
Recommend the most appropriate entry mode, corporate and business level strategy, consider Porter’s theory of national competitive advantage, and human resource approach;
Outline the international strategy for the company;
Outline the multinational structure for the company;
An evaluation of cross-cultural communication and managerial philosophies required to motivate and lead cross-cultural teams (nb. also will need to consider required technology environment strategy required to keep everyone in the loop).
Provide recommendations for potential benefits, risks and changes to the company to operate in the country chosen.
This assessment task will assess the following learning outcome/s:
be able to evaluate the implications for managing teams and businesses in a globalised world.
be able to research the political, legal and economic environment of a country and analyse managerial implications for leading teams and operating a business.
be able to evaluate the main theories, concepts and models of culture and use these theories to make recommendations regarding management of cross-cultural communication, negotiation and conflict resolution in a multi-cultural team environment.
be able to investigate cultural differences in relation to decision making, motivation and leadership and recommend management strategies for Human Resource policy and leadership of cross-cultural teams.
be able to effectively communicate recommendations regarding the viability, form and function of a firm’s international operations.
be able to identify the ethical and corporate social responsibility issues managers may face when operating internationally and develop a strategic response to these issues.
This assessment task is designed to:
encourage independent research into the cross-cultural management issues of doing business in a particular country
allow you to apply your understanding of macro-economic issues when recommending strategies for international operations
provide you with experience in writing an authentic workplace report that includes recommendations and justifications which are based on research and analysis.
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