Mkt3002 Global Marketing
Question
Answered
A. Internationalisation Report Review the Kering Group [https://www.kering.com/en/group/]. Perform the relevant analysis for the group and discuss its internationalisation approach using relevant theory/theories. You may choose discuss about the parent company as a whole or choose one of its brand for the discussion. The report should cover: Introduction to the report Background of the chosen organisation
1. Market & situation analysis
2. Competition analysis
3. Customer analysis
4. Chosen internationalisation theory/theories
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