MKT260 – International Marketing

MKT260 – International Marketing

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Learning outcomes:On successful completion of this subject, you should:be able to analyse elements of the international environment and their inter-relationship and demonstrate their relevance to international marketing strategies;be able to identify and assess international marketing opportunities and threats;be able to plan, implement and manage international marketing strategies; and be able to formulate effective strategies for international marketing, including market entryand marketing mix strategies.