MKT001 Brand Development
Brief: Google Pixel
Google Pixel is Google’s product extension within the smart phone technologies. It’s parent company is Alphabet Inc. Google has ownership of the Android operating system, which is used by its competitors, Google Pixel does not offer a wide variety of models unlike the market leaders iPhone and Samsung Galaxy. Google Pixel does not offer customers with options to choose a model based on price, aesthetics, memory size, camera or opt for the premium.
Google would like to grow its market share in Australia by strengthening its brand equity. The company would like to understand what they need to do to be Top of Mind.
Based on this problem, provide a roadmap to that will lead brand growth.
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