MKT 556 Customer Relationship Management

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MKT 556 Customer Relationship Management

MKT 556 Customer Relationship Management

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Task:
 
Emotional connection and value of convenience. please do not include any references use all the words only for theory James Barnes says an important ingredient to a good relationship is an emotional connection, but customer relationships have elsewhere been referred to as a bond of value or a bond of convenience.
 
How would you approach a debate on this controversy? Please discuss with help of examples. Then maybe someone could tackle one side of the debate: It is only an emotional connection, and provide examples. Then the other: it is solely a value of convenience or value, and provide examples

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