MKT 556 Customer Relationship Management
Emotional connection and value of convenience. please do not include any references use all the words only for theory James Barnes says an important ingredient to a good relationship is an emotional connection, but customer relationships have elsewhere been referred to as a bond of value or a bond of convenience.
How would you approach a debate on this controversy? Please discuss with help of examples. Then maybe someone could tackle one side of the debate: It is only an emotional connection, and provide examples. Then the other: it is solely a value of convenience or value, and provide examples
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