MKT 5243 Marketing And Management

MKT 5243 Marketing And Management

MKT 5243 Marketing and Management


For cases from Harvard Business School Publishing, your analysis should be no longer than 5 pages – double-spaced, 1-inch margins, and 12-point font. You can have up to two pages of exhibits as an appendix and one page for references. Any references are to be in APA format. However, use the information in the case like it was all the information you had about the firm. You may also include a cover sheet as an additional page if you want.  If you do not, include a coversheet make sure your name is prominently displayed on the submission.

For the Harvard Business School Publishing cases, assume the role of marketing consultant brought in to advise the owner/manager/CEO of the firm.

To write your analysis, please follow the steps below:
1.Skim the case quickly to get an overview of the situation it presents.
2.Read the case thoroughly to digest the facts and circumstances.
3.Carefully review all the information presented in the exhibits and take notes if necessary.
4.Decide what are the key issue(s) that Start A Fire is facing.
5.Conduct a situation analysis, secondary market research, buying behavior analysis, marketing strategies, and value offering analysis.
6.Provide your recommendations for the key issue(s) that you identified.
7.Support your diagnosis and opinions with reasons and evidence.

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