MK4209 Digital Marketing Project

MK4209 Digital Marketing Project

MK4209 Digital Marketing Project

This is an indicative structure and is subject to change in line with project needs.
Remember this is an individual project, not group work. Collusion is not permitted and will be treated as potential academic misconduct:
1. Cover Page – this is a standard document which will be uploaded on to Blackboard
a. It should include title, name, name of the degree, date of submission and approximate number of words. (2,000)
b. Antiplagiarism declaration must be provided.
c. Students must also indicate if the contents of the Digital Marketing Project report are confidential in any way.
2. Table of Contents Page
a. Should be uniform and correctly formatted. Use Heading Styles
3. Description of your proposed Digital Marketing Project (1,000 words)
a. Include Statements about what will be researched, investigated, and/or the problem/issue outlined
b. Provide a detailed rationale for the Digital Marketing Project.
b. Provide thorough context and background relating to the project.
c. Discuss what will be investigated and/or outline the problem/issue.
d. Explore and provide examples of the Literature relating to the topics/themes within the Digital Marketing Project, it should be routed in theory via relevant texts and journals.
e. Explain the potential benefits for the business/industry and for you as the student of completing the final report.
4. Approach, Methodology and Methods (800-900 words)
a. Describe the general approach investigated and the problem/issue.
b. Explore the Methodologies needed to fulfil the approach
c. Detail the Methods used for any proposed data collection, analysis and interpretation.
d Discuss research ethics and how they relate to your project proposal Commented [CS

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