Miscommunication In Business

Miscommunication in Business

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Emily, an Australian always knew that she would have a career to do with food, because her parents having worked as chefs, were continuously experimenting with new recipes for sauces and condiments, and bottling them for gifts. Growing up around this food loving way of life is what led Emily to start a small home business manufacturing a variety of condiments. Today, Emily owns ‘The Aromatic Condiment Shop’ and a small factory in Perth. Her products use organic ingredients, and are guaranteed to not make the use of preservatives. Emily now wishes to expand her business to Japan as she is certain that her products will be popular, which include chilli sauces, pastes, chutneys and jams. She believes that the best way forward is to fly to Japan to meet the manager of a popular store – Mr. Hamasaki a fifty five year old single man. Conversely, one thing Emily is not so certain of is how to conduct business with the Japanese, and especially how to proceed with a first meeting. You are to prepare a formal analytical essay of strictly no more than 1500 words on Japanese business etiquette and steps that Emily can use to make a favourable first impression when she visits Japan to meet with Mr. Hamasaki. You will need to provide some research grounded recommendations for addressing these. You must also include a section on: areas of potential cross-cultural miscommunication, using one cultural framework Hofstede or GLOBE Models of Culture covered in this unit, and suitable adjustments Emily can make to increase the success of the meeting