MGT4235 Corporate Communication
Understand the effect and the reason why the Muslim-majority country called on boycotting McDonald’s after United State President Donald Trump’s claimed that Jerusalem as the capital of Israel which is an important city to both Israelis and Muslims. Prepare some analysis for effects about the McDonald’s boycott issue in Malaysia Your crisis communication plan should include the following: i. Overview: Include the definition of crisis communications for your organization and what it entails. ii. Purpose: Include the purpose of crisis communications, such as what types of events would elicit crisis communication responses and what role the plan plays in crisis communications. iii. Objectives: Include the goals for the crisis communication plan, such as efficient responses to emergencies, thorough informing of stakeholders, and restoration of normal business functions.
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