MGT 545 Strategic Management and Competitive Globalization
AssignmentFor your Week 2 assignment, you will establish and argue for a position using a 3-page APA-formatted argumentative essay (the title and reference pages do not count toward page count). Your argument should use the company from Week 1’s assignment and at least two credible sources from LIRN or another database. Remember to cite and reference your sources! The argument prompt follows:Select two cost leadership strategies from the week’s reading and argue which of these approaches seems more reasonable for the company you selected for Week 1’s assignment. Also, be sure to include product differentiation strategies into your argument to help with planning and drafting your essay. Also, you may apply the CRAAP test to determine the suitability of sources. The CRAAP test, found at this link, will help you determine whether the source article is well suited for your assignment.
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