MGMT2998: Businesss Strategy
A.Industry Research (2-3 pages)
1.Identify the industry’s specific NAICS Code Be as specific as possible, preferably the 6-digit code.
2.Summarize your research on this specific industry. This must include a description of important trends related to opportunities, threats, industry competition, and customer demand. In-text citation of all your research sources are required.
B.Interviewee Meeting Details (1 page)
5.Contact information (work phone and email)
6.Date of interview
7.Time spent during interview
8.Method of interview (e.g. phone, video, in-person)
9. Interviewee Selection criteria:
ohave owned and operated their business for at least 2 years,
ohave a minimum of two full-time employees,
obe running their businesses full-time, and
onot have other employment.
Find entrepreneurs who plan to grow their businesses in the next five years and haven’t just created a job for themselves or plan to remain status quo.
Avoid interviewing franchise owners of businesses such as a gas station, fast food restaurant, or convenience store.
The entrepreneur can be located in any region of the world.
The ideal interviewee is someone who is the founder of their company, has at least 5 years’ experience growing the company, has more than 10 employees, and is enthusiastic about future opportunities.
Assignments that interview a manager or employee of the company instead of the owner will be rejecteare interested in learning about their business and that you’ve done some research about the industry. Make sure you structure your interview questions and conversation in such a way so that you have enough information to complete the required sections of the written report. You may send some questions to the entrepreneur ahead of time if they request them but do not do the interview by email. Interviews conducted in a written format will result in a zero grade.
Your questions must allow you to write about the following topics in the written report:
Strategic Decision-Making Process
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