MGMT1101: Research And Analysis Paper

MGMT1101: Research And Analysis Paper

MGMT1101: Research and Analysis Paper
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Learning Outcomes

• Identify key functions and skills required of management within an organization.
• Identify and analyze leadership approaches in a variety of situations.
• Analyze constraints managers encounter within the external environment.
• Identify the steps involved in the strategic planning process.

Customer base

• Describe the customers your organization serves. What type of information should be included when researching their customers? Information may include, but is not limited to, factors such as age, gender, income, ethnicity, occupation, location (do they live in urban, suburban, or rural areas?), values and interests, etc. Essentially, you’ll need to research who your company targets and provide a description of their perfect customer.

Mission and core values

• Describe the mission of the organization (purpose of the organization/ why they exist).
• In addition to providing the organization’s mission, interpret the organization’s corporate culture and core values.
• Your personal insights/ideas/perspectives are evident throughout.
• Research must be evident throughout.
• If you cannot find the organization’s mission statement you’ll need to identify their “purpose” on your own and explain, based on your research, why they exist and what you feel their mission is.

Vision

• Describe the vision of the organization. Based on your research, where do the want to be in the future?
• If you cannot find the organization’s vision statement you’ll need to identify their vision on your own and explain, based on your research, where they see themselves in the future/ what they aspire to be.

Corporate level strategies

• Identify the organization’s corporate level strategy (growth, stability, or renewal)?
• Justify your response and provide examples. Note: If the organization uses growth, be sure to identify which growth strategy they use. If they use renewal, which renewal strategy do they use?
• Your personal insights/ideas/perspectives are evident throughout.
• Research must be evident throughout.

Business level strategies

• Which business level strategy does the organization use in order to gain ‘competitive advantage’ (cost leadership, differentiation, or focus)? Justify your response.
• Your personal insights/ideas/perspectives if the business strategy is effective. Why or why not?
• Research must be evident throughout.

S.W.O.T. Analysis

• The S.W.O.T. Analysis will address the entire organization as well as the product or service you chose.
• Full/complete sentences are required.
• Your personal insights/ideas/perspectives are evident throughout.
• Research must be evident throughout.

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