MGMT1101: Research Analysis Paper
Describe the customers your organization serves. What type of information should be included when researching their customers? Information may include, but is not limited to, factors such as age, gender, income, ethnicity, occupation, location (do they live in urban, suburban, or rural areas?), values and interests, etc. Essentially, you’ll need to research who your company targets and provide a description of their
Mission and Core Values
Describe the mission of the organization (purpose of the organization/ why they exist).
In addition to providing the organization’s mission, interpret the organization’s corporate culture and core values.
Your personal insights/ideas/perspectives are evident throughout.
Research must be evident throughout.
If you cannot find the organization’s mission statement you’ll need to identify their “purpose” on your own and explain, based on your research, why they exist and what you feel their mission is.
Describe the vision of the organization. Based on your research, where do the want to be in the future?
If you cannot find the organization’s vision statement you’ll need to identify their vision on your own and explain, based on your research, where they see themselves in the future/ what they aspire to be.
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